Advertising Unique Pharmacy Services Like Immunizations

There are many services pharmacies may offer that people are often not aware of including:

• Immunizations
• Pill bottle recycling
• Diabetic counseling and test monitor walk-through
• Grocery store walk-through for healthier eating for diabetics and others
• Compounding
• Answers to questions about over-the-counter medications

Contact your local pharmacies to see which ones offer special services like these. Promoting them can expand the pharmacies business and attract new customers.

Ad/ Promotion Ideas:

• August is National Immunization Month, a perfect opportunity for pharmacies to advertise their ability to immunize.
• Create an “Ask the Pharmacist” ad series with answers to questions that highlight their little known services.
• Create a signature ad featuring places that will properly dispose of expired medications including area hospitals.

Suggested Key Words: Immunization or vaccine or pharmacy or prescription