Celebrate Summer!
No matter if you live in an area like the Midwest where the long, hot days of June through August are coveted after the bitter winters, or you enjoy year-round warmth and just want to celebrate the kids being out of school, it’s time to celebrate summer!
Ad/Promotion Ideas:
- Create a special section featuring a calendar of summer events in your area. Solicit advertisements from local businesses surrounding the event areas, sponsors, etc.
- Create a special section listing the outdoor pools, parks, and/or golf courses in the area. Encourage these businesses to offer coupons and/or discounts.
- Invite businesses to advertise “beat the heat” sales.
- Create a signature ad focused around summer safety, including information on sunburns, bug bites, outdoor sports-related injuries and basic outdoor safety tips.
- Create a signature ad around landscaping and lawn-care tips, including information on how to keep your yard looking green during the heat of the summer.
- Promote the fresh foods of summer by integrating summer recipes for barbeques and picnics with grocery store advertising, caterers or farmers’ markets.
Businesses to Contact:
- Parks and Recreation Facilities
- Outdoor sports organizations (soccer, baseball, etc.)
- Gardening/Landscaping businesses
- Country clubs and golf courses
- Outdoor public pools
- Pool supply businesses
- Local event sponsors of festivals, art fairs, carnivals, etc.
- Local grocery stores, farmers’ markets, caterers
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