July is Sandwich Generation Month, which recognizes adults caring both for their children and their parents. You can work with advertisers related to assisting with multigenerational living under one roof, or the more common situation where the grandparents live independently or in a senior community or nursing home.
Ad and Promotion Ideas:
- Work with real estate agents to promote homes ideal formultigenerational living
- Create a special section featuring families with multiple generations living under one roof
- Create a resource directory of senior care services to assist with independent living
- Create a signature ad listing time-saving services to assist busy adults balancing kids, jobs and their own parents
- Create a special section focused on helping seniors remain healthy and independent
- Work with employers who hire retired adults and/or have volunteer positions to help keep seniors active
Businesses to Contact:
- In-home health care service
- In-home non-medical care services
- Retirement and senior living communities
- Nursing homes
- Hospitals
- Real estate agents
- Medical supply stores
- Meal delivery services
- Financial advisors
- Local health-related associations
- Home cleaning services
- Pharmacies and doctor offices
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