While this time of year always means back to school, there's an entirely unique subset of students preparing for a different aspect of the school year--band. For most high schools, August means band camp, early preparation from hundreds of students honing their musical skills before football officially rolls around. So how can you take advantage of this market in your advertising?
Ad/Promotion Ideas:
- Work with music shops in your area that specialize in instrument rentals or purchases. With new students entering high school each year, the need for instruments and supplies never goes away.
- For each long and grueling day of work on the field, musicians need to stay hydrated. Work with local grocery stores to promote the importance of bottled water and sports drinks.
- School spirit is always important, so contact local retailers that sell school gear.
- You can’t march in flip-flops so contact local shoe stores to promote tennis shoes and socks to students.
- Before the hard work begins, give private music teachers the option to advertise in a signature ad, advertising their specialties.
- Create a special section dedicated to music education and the benefits it has to students.
Businesses to contact:
- Music shops
- Clothing stores that carry localized merchandise
- Shoe stores
- Restaurants in the area promoting special deals for students
- Music teachers
- Grocery stores
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