Tuesday, July 26, 2011

Ad Ideas for September: Fall Celebration

We may be in the middle of a heat wave now, but looming around the corner is the most colorful time of year: fall. This season is bountiful in many ways: back-to-school, football, Labor Day, turning leaves…the list goes on. But let’s focus on what we really love about fall—the harvest.

Fall provides many seasonal foods that tantalize our taste buds—pumpkin, apples, squash, root vegetables and more. They not only satisfy our appetite, but provide many options for advertising.

Ad/Promotion Ideas:
  • Create a signature ad for local farmer’s markets to showcase their freshest produce
  • Put together a special section on local fall festivals featuring the foods that will be highlighted
  • Contact local restaurants that change their menu to highlight fall’s favorite flavors
  • Spotlight apple orchards and pumpkin patches and all the activities they have available
  • Publish sponsored recipes by grocers and restaurants focusing on fall foods
Businesses to Contact:
  • Farmer’s markets
  • Grocery stores
  • Specialty markets
  • Visitor’s bureaus/Park districts
  • Orchards
  • Restaurants
  • Wineries

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