Ad Ideas for November: Hunting

Fall is hunting season across the country, and with the hunting industry booming, there are many ways to target this audience expected to spend over $22.9 billion annually. According to Hunting Business Marketing, “that’s one tree stand for every man, women and child in the United States.”

Even if you're not in a community where hunting seems big, keep in mind people travel to hunt. So you can still tap into the resources they need as well as help them find lodging and resources in the places your hunters are traveling to.

Ad/Promotion Ideas:

• Hunting special section
• Reader submitted photos and tips
• Sig pages organized by nearby hunting areas and featuring local businesses hunters might stop at
• Sponsored hunter of the week/day/month
• Recipes and tips on using and/or donating meat

Items/Businesses to Target:

• Sporting goods stores
• Hunting license retailers
• Lodges
• Hunting preserves
• Pet accessories including: dog tracking or GPS collar, kennels, trailer, training e-collar
• Hearing and eye protection
• Truck and SUV dealers
• Camper, trailer and RV dealers
• ATV or utility vehicle dealers
• Truck storage system
• Shotgun, ammo, archery, traps, etc. season depending
• Apparel, footwear and safety gear
• Meat processors
• Food banks
• Firearms practice ranges
• Tree stands
• Cameras, GPS and other electronics
• Binoculars and optics
• Camping gear