Ad Ideas for January: Cold and Flu Season

According to the CDC, between 5% and 20% of Americans will get the flu and each child will have a cold 6 to 10 times this year. So it’s prime time to help your medical advertisers stay top of mind and even encourage specific behavior. For example, many people without a primary care physician may go to the hospital emergency room when other options exist. Or they may wait too long to seek treatment until their symptoms are so severe they have to visit the ER.

Ad Ideas:

• Special cold and flu section where your publication writes the articles or sells advertorial space to doctors, hospitals, etc.
• Cold vs flu symptoms guide with sig ads
• Benefits of compounding medications guide sponsored by local pharmacies
• Choosing the right cold medication sponsored guide
• Sponsored series of prevention tips
• Public policies for schools, etc. on when to stay home to avoid exposing others
• Antibiotics myth busters sponsored ad
• January is National Staying Healthy Month, Eye Care Month, Blood Donor Month, Family Fit Lifestyle Month, National Hot Tea Month and National Soup Month
• January 12 is National Pharmacist Day
• “Pets get colds too” sig page

Businesses to Contact:

• Family/Primary care physicians
• Hospitals
• Prompt/Urgent care clinics
• Doc-in-box style quick/minute offices/clinics
• County/city health departments
• Pharmacies
• Medical supply stores
• Health food stores
• Nutritional supplement stores
• Daycares
• Veterinarians, pet stores