Tuesday, February 21, 2012, is Fat Tuesday, also known as Mardi Gras, Carnival, Shrove Tuesday, Paczki Day and Pancake Day. The following day is Ash Wednesday, which officially starts the Lenten season. Both offer unique advertising opportunities.
While traditionally Mardi Gras started in the United States as a French Catholic celebration, the fun party spirit has been adopted by many and is appealing to people in all communities. Ash Wednesday is the first day of Lent not only for Catholics, but for many Christian faiths including Episcopalians, Lutherans, Methodists, Presbyterians and Anglicans.
Ad Ideas:
- Create a special section with tips on hosting a Mardi Gras party―this is a great way to get various party supply stores and bakeries to advertise and think about consumer interest even if your town isn’t known for celebrating Fat Tuesday.
- Create a sponsored series of kids activities either tied to Mardi Gras or Ash Wednesday and Lent.
- Create a directory or signature ad page featuring bars, restaurants and other businesses offering Mardi Gras themed events and specials.
- Create a signature ad page featuring scripture and churches offering Ash Wednesday services.
- Create a directory or signature ad page featuring restaurants offering meat-free meals on Ash Wednesday and Friday’s during lent.
- Create a directory or signature ad page featuring restaurants offering simple meals like soup to break the Ash Wednesday fast with.
- Create a sponsored series of prayerful reflections during Lent.
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