Ad Ideas for March: Medical Industry

While there may be lots of debate as to what health care should entail, there’s no debate that Americans spend a lot on it, especially as they age. Here are a few ideas for getting more medical ads in your media.

• Help doctors or groups stand out by focusing on their specialty. Educational ads, explaining what they do or why someone might need to see them, can open the door to new clients.
• Use research and studies in ad to show doctors or groups are staying current on trends while creating name recognition and association with the types of info they are sharing.
• Advertise patient testimonials to build credibility.
• Encourage ad copy that addresses target audiences’ concerns and connects with the benefits patients will receive.
• Create a special section profiling health issues and consider allowing advertisers to write articles as part of the ad package.
• Create directory ads by specialty or selling points, such as extended hours, onsite testing or electronic records.
• If there’s not a lot of competition, encourage ads focused on patient education and tips or causes such as:

Observances and Holidays in March include:

• American (and Canadian) Red Cross Month in March
• Colorectal Cancer Awareness Month in March
• Deaf History Month in March
• Caffeine Awareness Month in March
• Eye Donor Month in March
• Frozen Food Month in March
• National Nutrition Month in March
• National Peanut Month in March (allergy docs or health benefits)
• Poison Prevention Awareness Month in March
• Sing with Your Child Month in March (mental health)
• Workplace Eye Health and Safety Month in March
• Save Your Vision Month in March
• National Sleep Awareness Week March 5-11, 2012
• World Kidney Day March 8
• World TB Day March 24, 2012
• World Water Day March 22, 2012
• American Diabetes Association Alert Day March 27, 2012
• National Doctors’ Day March 30

Businesses to contact include all doctors, hospitals and medical and health associations. Don’t forget to branch out and include everything from psychiatrists and gynecologists to pharmacists and dietitians.