The FIFA Women's World Cup starts June 26 in Germany.
While women's sports don't typically garner as much fanfare as men's, there's something about national pride as we take on other countries to boost media coverage and public interest, especially when Team USA is currently ranked #1 worldwide according to FIFA.
Capitalize on this extra attention with these target markets within your readership:
- Sports watching adults
- Parents of young girls (both from a soccer playing and self-esteem building view)
- Hispanic soccer fans
Ad and Promotion Ideas:
- If you have a decent Hispanic population, work with advertisers targeting that market on special promotions tied to the World Cup and soccer in general during the tournament
- Sports can have many benefits for youth and this extra attention is a prime opportunity for engaging girls in soccer
- Consider special sections focused on the benefits of girls sports (or soccer specifically) targeting businesses with an interest in youth avoiding drugs, avoiding pregnancy, attending college, improving self-esteem and becoming involved in the community (see the United States Sports Academy study for details)
- Create a signature ad featuring bars and restaurants carrying the games and the schedule
Businesses to Contact:
- Women-owned businesses
- Sports bars and restaurants
- Youth sports camps, leagues, clinics, etc.
- Sports stores
- Soccer fields and park districts
- Hispanic focused businesses
- Grocery stores
- Party supply stores
- Youth centers
Remember, trademarked and copyrighted names should not be used in advertising without permission.
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