The last two months of the year tend to center on the holidays, with shopping and food at the forefront of people’s minds. However, one sobering aspect during this particularly joyous time of the year is the statistics for alcohol related accidents. According to Mothers Against Drunk Driving (MADD), deaths from drinking and driving increase during the holidays. Fatal collisions at Christmas average 52% and 57% on New Years, while the rest of the year tends to be around 41%.
Give your advertisers the opportunity to remind your readers about the precautions they need to take during the holidays. Here’s some ideas:
- Create a signature page for local restaurants and bars to promote responsibility when drinking
- Work with grocery stores and liquor stores who are promoting the sale of alcohol to also remind buyers of drinking responsibly
- Create a special section on the effects of alcohol and the sobering statistics of alcohol related incidents
- Create sponsored ads from local taxi companies promoting their availability during the holidays
- Offer goodwill ads to the local law enforcement and local hospitals
- Contact the local mass transportation company to promote their schedules and use of their transportation versus driving
Businesses to Contact:
- Taxi companies
- Mass transit department
- Law enforcement
- Hospitals
- Bars & restaurants
- Grocery & liquor stores
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