Let's face it, most people feel better after a trip to the beauty salon or doing something to enhance their appearance. As the economy (and disposable income) continues to improve, so will beauty expenditures.
The industry also took much less of a hit during the recession than most. It’s an easy entry and constantly growing market with healthy competition. All of that leads to the fact that the industry can benefit from advertising exposure. It’s time to review the list of beauty industry advertisers and see who you can add to your list.
Ad Ideas:
Run a special advertising section where each business gets advertorial space in exchange for their ad.
Host a before-and-after contest where either businesses or readers submit entries.
Create a directory ad series featuring a different service or specialty each week.
Focus on using emotional appeals in the ads.
Encourage businesses to reach out to other segments like men or seniors.
Find differentiating benefits to promote each salon.
Offer special sections focusing on current trends like hair feathers and organic products.
Help advertisers run ads featuring the products they carry while still maintaining their own brand identity.
Organize a “beautiful women” trade show or event that encourage businesses to host their own mini events to let customers try out products and services or offer demos, etc.
Businesses to Contact:
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