Ad Ideas for April: Youth Sports

National Youth Sports Safety Month

The National Youth Sports Safety Foundation, Inc. initiated National Youth Sports Safety Month in 1993 to promote safety in sports medicine. Safety in sports entails more than just caring for cuts and other minor injuries. Other areas to address include: emergency plans, pre-participation physicals, individual risk factors, coaching education, eating disorders, safety equipment, and sports injuries.

Ad/Promotion Ideas:

• Feature a weekly sponsored article on sports medicine.
• Work with a gym to sponsor an ad series for different children recreational activities.
• Create at signature ad for sports stores.

Businesses to Contact:

• Doctors
• Gyms
• Health Clubs
• Sport Stores

Ad Ideas for April: Health

World Health Day has been celebrated every April 7 since 1948. According to its sponsor, the World Health Organization (WHO), World Health Day is celebrated to create “awareness of a specific health theme to highlight a priority area of concern for the World Health Organization (WHO)”.

Each year the WHO selects a theme, and in 2011 it is antimicrobial resistance, which in essence means the increasing resistance of bacterial infections that are becoming resistant to “first-line” drugs.

Generally, World Health Day is recognized as an important reminder of all things health-related, and a good time to reach out to your health related businesses for tips such as eating healthy, drug education, health and fitness tips, and mental and physical health information.

Ad/Promotion Ideas:

• Design a signature ad touting “total wellness”, including local physicians, dentists, fitness clubs and health food stores
• Offer “guest articles” and special ad rates for those in the health and wellness field
• Create a special section on family health, including health tips for moms, kids and busy families
• Invite advertisers to offer specials on their services and create a “Get Healthy for Less” signature ad.

Businesses to Contact:

• Local physicians
• Dentists
• Health and fitness clubs
• Spas
• Health food stores
• Counseling firms