July 27 is Parents’ Day. This day was created when various leaders, from religious to elected, realized that there was a need to encourage responsible parenting. Businesses can benefit by promoting their family oriented activities/services.Ad Campaigns/Promotion Ideas:
• Create a local “Parent of the Year” award. Allow readers to vote for community members they feel are extraordinary parents. As a follow up, you could feature the winners in a print/online interview. Businesses that support family ideals could advertise around the interview.
• Find out if there is a Parents’ Day celebration happening in your area. If so, work with the sponsors to develop an ad campaign to create more awareness for the event.
• Develop a sponsored ad series that provides parenting tips.
• Look for businesses that promote child/personal development or are good for family interaction and encourage them to advertise for this day.
Businesses to Contact:
• Sports teams (host family night promotions)
• Travel agencies (family getaways), hotels, car rental agencies
• Water parks, theme parks
• Art galleries, museums, zoos
• Non-profit organizations (family volunteer work)
• Community colleges, park districts (summer family-oriented workshops)
• Counselors, psychologists, family therapists
• Churches, civic groups
• Youth services
To find Parents’ Day resources in the AdBuilder.com Retail Realm quickly, use the keyword family in your search. If you are already logged onto AdBuilder.com, click here to see the results.
Share your experiences!
Have you tried this approach with success or failure? Have any similar thoughts to share? Post them as a comment, and let’s increase ad sales together.
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