National Drive-Thru Day is July 24. The first drive-thru appeared in 1951 at a Jack-in-the-Box restaurant in San Diego. Since then, the idea has taken off and includes everything from drive-thru restaurants to church services. As people spend more time in their cars, it is great for drive-thru businesses to advertise the convenience they offer to people on the go.Ad Campaigns/Promotional Ideas:
• Look for drive-thrus that have just opened or are about to open, and help them advertise their grand opening.
• Find out if drive-thrus have any special incentives for using their services. If so, help them advertise them.
• Host a contest for the fastest drive-thru, most courteous, easiest to maneuver, etc. Have businesses advertise, which would be the ballot per-say, and then readers vote. The winning business could win a free ad.
Businesses to Contact:
• Restaurants, coffee shops, ice cream shops, bakeries
• Oil change/auto repair stores, car washes
• Photo labs
• Pharmacies
• Tourist sites (that require driving thru)
• Dry cleaners
• Banks/credit unions
• Liquor stores
To find drive-thru resources in the AdBuilder.com Retail Realm quickly, use the keywords drivethru or automobile in your search. If you are already logged onto AdBuilder.com, click here to see the results.
Share your experiences!
Have you tried this approach with success or failure? Have any similar thoughts to share? Post them as a comment, and let’s increase ad sales together.
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