September 20 is America’s Day for Kids. National Kids Day was created in 1994 by KidsPeace, a 125-year-old national children’s crisis charity, to encourage adults to spend more meaningful time with children. According to Boys and Girls Club of America, "quality time can help kids develop a positive self-image and a sense of belonging, purpose and usefulness."Ad/Promotion Ideas:
• Look for businesses with hands-on activities for children and encourage them to advertise during September.
• Find out if there are any carnivals or street festivals in your area. If so, stress how advertisers (vendors at the event or sponsors of the event) with kid-friendly products/services could reach more people with a Day for Kids advertisement.
• Create a special section highlighting how families can spend more time together.
Businesses to Contact:
• Museums, science activity centers, libraries
• Arts and crafts stores (host craft nights), make your own “something” stores (pottery, jewelry, etc.)
• Apple orchards, farms with pick-your-own produce
• Park districts, Chambers of Commerce, local government
• Pools, sports facilities
• Amusement parks
• Theaters, movie theaters, dance companies
Share your experiences!
Has this approach worked before? Have any similar ideas to share? If so, post them as a comment, and let’s work together to increase your ad sales.
To find children resource in the AdBuilder.com Retail Realm quickly, use the keywords teen or kids in your search. If you’re already logged on to AdBuilder.com, click here to view the results.
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