December is Identity Theft Prevention and Awareness Month. The Federal Trade Commission (FTC) estimates that “as many as 9 million Americans have their identities stolen each year.” Awareness is one of the best ways to prevent many forms of identity theft, and with the holidays approaching, now is a good time to contact businesses in your area to advertise this important issue.Ad/Promotion Ideas:
• Create a “Tips on How to Protect Your Identity” ad series featuring a different business each week.
• Feature businesses in the area that take extra care to make sure their documents are safe and handled correctly.
Businesses to Contact:
• Credit bureaus
• Insurance companies
• Financial institutions
• Businesses that sell computer protection software
• Banks
• Mortgage holders
Share your experiences!
Have you tried a promotion involving Identity Theft Prevention and Awareness Month? Was it successful? Do you have any other ideas? Post them as a comment and let’s increase ad sales together.
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