Retail Selling Ideas

May 11–17 is National Transportation Week. According to the American Public Transportation Association, “Public transportation reduces carbon monoxide emissions by nearly 745,000 tons annually. This equals nearly 75% of the CO emissions by all U.S. chemical manufacturers.” With the recent trends toward environmental protection and increased global awareness of sustainability, public transportation is one of the leading ways for people to take a stand. Local transportation services and retailers can use National Transportation Week to advertise their societal and environmental advantages.

Ad/Promotion Ideas:
• Design a special section focusing on alternative transportation methods and their benefits.
• Create a sponsored “Did You Know” series with little-known transportation facts.
• Design an ad series promoting a different mode of transportation each week.

Businesses to Contact:
• Bicycle shops
• Airports and airlines
• Train lines
• Bus lines
• Motorcycle dealerships
• Taxi cab services
• Boat dealerships
• Government officials advocating alternative transportation
• Sporting goods stores

Share your experiences!
Have you tried a promotion dealing with transportation? Was it successful? Do you have any other ideas? Post them as a comment and let’s increase ad sales together.