September is Self-Improvement Month. It has been said that “The biggest room in the world is the room for improvement”—there has never been a better time for people to kick their goals into gear. A recent study from the Department of Health and Human Resources indicates that 64% or 129.6 million Americans are overweight or obese. Similarly, the CDC has found that 1 in 5 adults in the United States is a smoker. As many programs launch in schools and communities during this month, this is a perfect opportunity for your publication to synergize such efforts and provide encouragement for your readers. Ad/Promotion Ideas:
• Post a “success stories” section featuring local community achievers and have companies sponsor the ad space for each.
• Create a special section filled with self-improvement tips and a multitude of relevant ads.
• Have local not-for-profit entities sponsor specific ads dedicated to health-improvement services.
• Design an information page dedicated to free services for local use.
• Build a coupon page featuring special deals for price-sensitive goal-setters.
Businesses to Contact:
• Physicians and hospitals
• Fitness centers and personal trainers
• Nutritionists
• Dentists
• Cosmetic facilities
• Colleges and vocational schools
• Healthy and organic food markets
• Counselors, therapists and rehab clinics
• Clubs, religious organizations or special interest groups
• Drugstores
Share your experiences!
Have you tried running a self-improvement promotion? Was it successful? Do you have any other ideas? Post them as a comment and let’s increase ad sales together.
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