August 15 is National Relaxation Day. With seemingly endless lists of demands and obligations being pushed upon us, people are invited to take a day and completely set aside work. As compiled by the International Spa Association, the spa industry grew by an amazing 24% from July 2007 to June 2008. By providing readers with discounted offerings and new, stress-free ideas to help make life more enjoyable, your publication can help bring a sigh of satisfaction to all the hard workers supporting our nation.Ad/Promotion Ideas:
• Create a relaxation special section highlighting the wide array of relaxing activities people can participate in.
• Design a signature ad for companies who provide stress-free living to consumers.
• Promote a contest to find the most relaxing or unique stress-reliever.
• Have spas, pools and outdoor equipment vendors sponsor an ad campaign which can be positioned additionally as an end-of-summer blowout.
Businesses to Contact:
• Spa treatment facilities
• Golf courses
• Local swimming pools
• Movie theaters
• Tanning salons
• Grocery stores
• Outdoor and camping vendors
• Restaurants & bars
• Concert halls and music venues
• Videogame stores
Share your experiences!
Have you tried running a leisure promotion? Was it successful? Do you have any other ideas? Post them as a comment and let’s increase ad sales together.
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