Chocoholics rejoice in December. With National Chocolate Day (12-28), National Chocolate-covered Anything Day (12-16) and National Chocolate Brownie Day (12-8) being celebrated, there’s always an excuse for chocolate. According to the National Confectioners Association, a recent study indicates that Americans prefer chocolate over all other flavors. As research mounts on the heart and cholesterol benefits of moderated chocolate intake, negative connotations about chocolate are melting away. Give your readers ideas and advertisements to indulge during this time.Ad/Promotion Ideas:
• Create a "sweet tooth" corner with information on the various food holidays, facts about chocolate and sponsored ads.
• Feature a Recipe of the Day for the month of December, incorporating chocolate into desserts and entrées, sponsored by businesses.
• Build a special section that families can reference when making desserts for holiday parties and reunions. Include recipes, shopping guides and sponsored ads.
• Encourage readers to submit recipes and photographs of their favorite chocolaty creations.
• Incorporate Christmas into your ads and ideas—chocolate is a staple in most stockings during the holidays.
Businesses to Contact:
• Bakeries
• Candy shops
• Fudgeries and specialty stores
• Ice cream parlors
• Cafés
• Cooking schools and classes
• Liquor stores
• Restaurants
• Grocery Stores
Share your experiences!
Have you tried a National Chocolate Month promotion? Was it successful? Do you have any other ideas? Post them as a comment and let’s increase ad sales together.
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