Retail Selling Ideas

Modern Amenities You Couldn’t Live Without. The camcorder was developed on January 20, 1982, the basic drinking straw was patented on January 3, 1888, and the first canned beer was sold in 1935. There are so many man-made items that are part of our daily lives, some of which Americans would be lost without. Sometimes the best option is to buy a new model. However, many local businesses have the ability to add value and years to a product’s life. According to the Los Angeles Times, many shoe repair shops have seen a 25% growth in revenue over the past year. A rule of thumb: if a repair costs less than half the price of a new product, repair it.

Ad/Promotion Ideas:
• Feature a special section with articles about the benefits of repairs. Include in the section when it is better to repair an item versus buying new.
• Create an ad series sponsored by repair shops and hardware or decorating stores with tips on how to extend the life of basic household products or revamp their look.
• Design a coupon page with discounted services for bike, shoe or electronic repair.

Businesses to Contact:
• Repair shops (shoe, bike, camera, TV, etc.)
• Auto repair shops, mechanics
• Antique stores, thrift stores
• Hardware stores
• Sewing and fabric stores
• Seamstress services
• Camera and electronic specialty stores
• Computer specialty stores

Share your experiences!
Have you tried running a promotion on product repair? Was it successful? Do you have any other ideas? Post them as a comment and let’s increase ad sales together.