Tuesday, January 12, 2010

National Wildlife Week is March 15–19. According to a report by the National Wildlife Federation, children taught to appreciate nature from a young age will lead longer and healthier lives. Parents can benefit from helpful advertisements when hunting for activities that will bring families outside.

Ad/Promotion Ideas:
• Create a wildlife adventures special section featuring different activities and helpful literature. Include plant and animal identification guides or local trail maps.
• Feature a weekly sponsored article about an outdoor learning activity.
• Have a sporting goods store or park district sponsor an ad series for outdoor activity destinations in your region.
• Include a sponsored series of wildlife photographs taken by local photographers or readers.
• Design a signature ad for hiking or camping accessories and equipment.

Businesses to contact:
• Camping stores
• Sporting goods stores
• Hiking and trail shoe specialty shops
• Summer camps and camp grounds
• Park districts
• Zoos and wildlife parks
• Botanical gardens

Share your experiences!
Have you tried running a promotion featuring the importance of local or national wildlife appreciation? Was it successful? We would love to hear any other ideas you may have. Post them as a comment and let's increase ad sales together.

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