Wednesday, February 10, 2010

Celebrate Pet Service Professionals
According to the most recent National Pet Owner’s Survey conducted by the American Pet Products Association, the pet industry grew, despite the recession, by $2 billion to a total of $45 billion in 2009. This industry hasn’t stopped growing since 1994, and pet owners now view most pet expenses as necessities, not luxuries. Now is a great time to feature pet service professionals and pet businesses in your area.

Ad/Promotion Ideas:
• Design a signature ad for pet service providers.
• Create a pet care special section featuring the different services and products local businesses have to offer. Include a list of options for pets when the family leaves for vacation.
• Feature a weekly sponsored article about dog-friendly, weekend activities.
• Feature a sponsored guide for teaching dogs basic obedience commands.

Businesses to Contact:
• Veterinarian offices
• Pet-sitting services
• Dog obedience/training schools
• Pet boutiques
• Dog-walking services
• Waste removal services
• Groomers
• Kennels
• Pet bakeries

Keyword: pets

Share your experiences!
Have you tried running a promotion featuring pet service professionals? Was it successful? We would love to hear any other ideas you may have. Post them as a comment and let’s increase ad sales together.

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