Use Advertising to Encourage Family Bonding & Awareness

The following upcoming events focus on family awareness and provide excellent advertising opportunities: National Family Week, National Adoption Month, National Game and Puzzle Week, World Orphans Day, National Parents as Teachers Day, Family Volunteer Day, National Child Day.

• Design a general parenting special section taking advantage of the many family-related events for this month. Offer articles on parenting and developing closer ties as a family through shared activities, such as volunteering, games & puzzles, and outdoor activities.
• Related advertisers to target: child-friendly restaurants, game & craft stores, park district with family activity programming, recreational stores, social services or organizations that accept family volunteers.
• Create a special month-long campaign highlighting adoption. Approach local social service agencies, foster care, and orphanages (private & public) to showcase services they offer. Include expert articles on issues related to the adoption process. Contact lawyers and attorneys to advertise their specialties related to adoption.