According to the Department of Health & Human Services' Administration on Aging, the population of people 65 years or older, represented 12.9% of the U.S. population in 2009. This percentage equals one in every eight Americans. With such a growing population and the many changing needs of senior citizens, there are many opportunities to target the following specialized businesses:
- Businesses that offer delivery services, such as pharmacies and grocery
- Social programs & services for senior citizens
- Retirement communities
- Caregivers
- Home health supply & medical alarm businesses
- Assisted & independent living facilities
- Insurance & financial services: long term care, life & health insurance, annuities
- Attorneys: living wills, medical directives, last will & testament
- End of life planning: funeral homes, mausoleums, crematories, headstones & memorials
Create a special section on senior health with particular emphasis on Alzheirmer's disease and/or diabetes. - Approach local hospitals, clinics and pharmacies about advertising any informational classes, and perhaps sponsoring all or part of the section.
- Target both in-home caregiver agencies and nursing homes that specialize in assisting people with Alzheimer's disease.
- Solicit local home health supply companies and/or pharmacies that offer special services for diabetic patients; discounted test strips, free in-store glucose testing, etc.
- Medical alarm businesses often have specialized services for Alzheimer's patients.
- Consider sponsoring a Senior Wellness & Lifestyle Show.
- Solicit the local chapters of the Alzheimer's Association and American Diabetes Association for contributions on content.
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