National "Thank Your Customers Week" in January

Face it. The main reason your advertisers' businesses are where they are today is largely due to their customer base. Whether they’re one-time buyers or loyal, repeat customers, they deserve to be recognized, and that acknowledgment is key to nurturing not only long-term relationships, but referrals as well. Help your advertisers start the new year off right by suggesting they give a shout-out to their customers, either through a public thank you ad or promotion, or a personal note or email. National "Thank Your Customers Week" is the first week in January, so now's the time to secure those ads!

Businesses to Target:

• Accountants
• Doctors
• Family-owned Businesses
• Insurance Agents
• Law Firms
• Local Car Dealerships
• Other Businesses: car washes, commercial building cleaners, carpet cleaners, auto parts and service stores, dry cleaners, local restaurants, real estate agents, new businesses and financial institutions.

Ad/Promotion Ideas:

• Create a “Thank You” signature page for businesses to post their thanks to loyal customers, or even their vendors.
• Extend an exclusive, “Thank You” offer with special pricing, incentives or gifts. It’s a great way to cross-sell to your best customers, and educates them about your range of product and service benefits.
• Hold an open house or customer appreciation event.
• Consider sending current customers a thank you note, email or small promotional gift.