Celebrate Pet Service Professionals
According to the most recent National Pet Owner’s Survey conducted by the American Pet Products Association, the pet industry grew, despite the recession, by $2 billion to a total of $45 billion in 2009. This industry hasn’t stopped growing since 1994, and pet owners now view most pet expenses as necessities, not luxuries. Now is a great time to feature pet service professionals and pet businesses in your area.
Ad/Promotion Ideas:
• Design a signature ad for pet service providers.
• Create a pet care special section featuring the different services and products local businesses have to offer. Include a list of options for pets when the family leaves for vacation.
• Feature a weekly sponsored article about dog-friendly, weekend activities.
• Feature a sponsored guide for teaching dogs basic obedience commands.
Businesses to Contact:
• Veterinarian offices
• Pet-sitting services
• Dog obedience/training schools
• Pet boutiques
• Dog-walking services
• Waste removal services
• Groomers
• Kennels
• Pet bakeries
Keyword: pets
Share your experiences!
Have you tried running a promotion featuring pet service professionals? Was it successful? We would love to hear any other ideas you may have. Post them as a comment and let’s increase ad sales together.
Wednesday, February 10, 2010
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