Many family and class reunions are held in the summer. According to the Travel Industry Association, one in five U.S. adults has attended a family reunion in the last year. With the amount of detail that goes into planning reunions (food, entertainment, etc.), a wide range of advertisers can appeal to reunion planners and attendees.Ad Campaigns/Promotional Ideas:
• Develop a special section for reunions (both family and class) that includes topics such as budgeting, activities, themes, potential sites to host at and reunion success stories.
• Host a “Wackiest Reunion Story” contest. The winner could receive a gift certificate for their next reunion from one of your advertisers. Tie this into your Web site by posting a video blog of reunion clips submitted by readers.
Businesses to Contact:
• Caterers, bakeries, restaurants that deliver/carry-out
• Sporting goods stores/outdoor activity stores
• Specialty gift stores, embroidery stores
• Printing companies, sign shops
• Camera stores, photo labs
• Grocery stores, butchers, specialty food stores, grilling product stores
• Travel agents, airlines, bus companies, hotels
• Banquet/party facilities
• Parks and forest preserves
• Music and entertainment services
• Alcohol/beverage distributors
• Resorts, casinos and theme parks
• Grilling product stores
• Party supply and rental stores, party planners
• Photographers, videographers
• Cleaning services, carpet cleaners, home improvement stores (if hosted at one’s home)
To find reunion resources in the AdBuilder.com Retail Realm quickly, use the keyword reunion in your search. If you are already logged onto AdBuilder.com, click here to view the results.
Share your experiences!
If you have tried this approach before, let us know! Did it work out well? Have any related ideas to pass on? Post them as a comment and we an work together to increase your ad sales.
No comments:
Post a Comment