Retail Selling Ideas

November 15 is America Recycles Day. According to the U.S. Environmental Protection Agency, “In 2006, United States residents, businesses, and institutions produced more than 251 million tons of municipal solid waste, which is approximately 4.6 pounds of waste per person per day....[only] 32.5 percent (based on a national average, varies by market) is recovered and recycled or composted," America Recycles Day encourages people to "go green" by recycling and using products made from recycled material.

Ad/Promotion Ideas:
• Create a sig page with a list of things that can and cannot be recycled in your area.

• Organize a contest between local retailers to see who can recycle the most for one week based on poundage. Have the retailers send in pictures of their efforts and give the winning retailer a free ad in the newspaper.

• Produce a “They're Going Green” special section featuring what businesses are doing to recycle or use recycled materials.

• Create a Recycling Tip Of The Week ad series featuring a different business each week leading up to November 15.

Business to contact:
• Electronic and electrical waste facilities
• Recycling organizations
• Businesses that recycle and/or accept items for recycling such as CFLs, plastic bags, batteries, cardboard, paint, shoes etc.
• Restaurants
• Environmental committees
• Search earth911.org to find businesses who offer a recycling service

To find recycling resources in the AdBuilder.com Retail Realm quickly, use the keyword recycle in your search. If you are already logged onto AdBuilder.com, click here to view the results.

Share your experiences!
Have you tried using a recycling approach with success or failure? Do you have any other ideas? Post them as a comment and let's increase ad sales together.