Even though Internet coupons are becoming more popular, Sunday newspapers are still going strong. According to Scarborough Research, “53% of households get their coupons from the Sunday newspaper.” Coupons are a simple way for businesses to get customers in the door even during these tough economic times. With prices on consumer goods rising, consumers are focused on getting a good deal and using coupons. Ad/Promotion Ideas:
• Make a special section with stores offering coupons to consumers.
• Create a signature ad with stores offering coupons in a specific part of town.
• Create a coupon series featuring a different type of business each week.
• According to Scarborough Research, “11% of households currently obtain coupons via the Internet, and this has increased 83% since 2005.” Create a coupon section on your Web site and offer print and Web coupons as a package.
Businesses to Contact:
Any local business, including
• Home improvement
• Restaurants
• Spas, nails and hair places
• Florists
• Clothing and shoe stores
• Gyms, karate studios and dance schools
• Auto service centers
• Pet supplies and grooming centers
Share your experiences!
Have you tried a promotion involving coupons? Was it successful? Do you have any other ideas? Post them as a comment and let’s increase ad sales together.
No comments:
Post a Comment