Tuesday, December 16, 2008

February is Relationship Wellness Month. According to Associated Press, “The marriage breakup rate—which includes relationships that end in divorce or separation—is between 40% and 45%.” Focusing on relationship wellness now can help couples beat the odds. Businesses can use this month to their advantage by promoting their relationship-orientated products and services.

Ad/Promotion Ideas:
• Create a sponsored section featuring helpful tips each week on how to have a healthy relationship.
• Feature couples who have lasted more than 50 years. Include their picture and have someone sponsor the series.
• Tie Relationship Wellness Month in with Valentine’s Day by emphasizing the importance of keeping your relationship strong and choosing meaningful gifts.

Businesses to Contact:
• Counseling services
• Restaurants
• Therapy services
• Jewelry stores
• Flower shops
• Candy stores
• Photographers
• Trinket shops

Share your experiences!
Have you tried a promotion involving Relationship Wellness Month? Was it successful? Do you have any other ideas? Post them as a comment and let’s increase ad sales together.

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