Friday, January 16, 2009

March is National Nutrition Month. Do you know which food group your favorite foods fall under? Many people do not know that popcorn is in the grain family, or that it was originally a healthy alternative to breakfast foods. The focus of this month-long national campaign is to educate the masses on nutrition facts along with the importance of healthy eating decisions and physical exercise in one’s daily lifestyle. Businesses in the area can be a part of National Nutrition Month by promoting the nutrition-related products and services they offer to help with this important cause.

Ad/Promotion Ideas:
• Create a special section to help parents teach their kids about healthy eating and how to make healthy lifestyle choices. Feature coloring pages and trivia questions.
• Create an ad series featuring a healthy tip of the week sponsored by a local business.
• Create a sponsored ad series featuring a weekly healthy recipe for the month of March.
• Create an ad series for organizations concerned with illness or disease to educate the public on foods that can affect health issues related to their important causes.

Businesses to Contact:
• Health clubs
• Grocery stores
• Nutritionists
• Specialty health food stores
• Food co-ops
• CSAs (community supported agriculture)
• Farmers markets
• Integrative and holistic doctors or practitioners

Share your experiences!
Have you tried a promotion involving National Nutrition Month? Was it successful? Do you have any other ideas? Post them as a comment and let’s increase ad sales together.

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