Thursday, January 22, 2009

April is Stress Awareness Month. According to a survey taken by the National Center for Health Statistics, “75% of the US population claim to regularly have moderate levels of stress.” The same survey points out that many of these people do not know how to manage and cope with their stress. Local area businesses can promote their stress relief services and be a part of Stress Awareness Month.

Ad/Promotion Ideas:
• Create a special section discussing the latest stress-related research.
• Create a special advertising section with services that can help relieve stress.
• Create a sponsored ad series featuring a weekly stress alleviation tip.

Businesses to Contact:
• Therapists and counseling services
• Spas and massage therapists
• Health care organizations
• Yoga, Tai chi and mediation classes
• Fitness centers
• Acupressure and other holistic health practitioners
• Music & dance therapists
• Arts organizations and classes
• Parks and recreation facilities
• Sports stores

Share your experiences!
Have you tried a promotion involving Stress Awareness Month? Was it successful? Do you have any other ideas? Post them as a comment and let’s increase ad sales together.

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