Retail Selling Ideas

National Fishing and Boating Week is June 7–13. Outdoor Life magazine states that “a sudden decrease in light level triggers walleyes to bite. That explains why the fish usually [bite more] just as the sun is disappearing below the horizon and the light intensity is rapidly decreasing.” Fishermen use tips like these to improve their craft and catch more fish. Your publication can use the summer season and this special week to promote fishing and boating, two of America’s pastimes.

Ad/Promotion Ideas:
• Build a boating special section discussing the different types of boats.
• Feature a sponsored weekly scouting tip on the best locations in the area to fish.
• Design a signature ad for fishing equipment and accessories.
• Use tips like the one mentioned above to create a sponsored tip series.
• Create a sponsored ad series featuring boating safety tips.

Businesses to Contact:
• Boat retailers
• Bait shops
• Places selling fishing licenses
• Fishing supply stores
• Harbors
• Marinas
• Forest preserves
• Sporting goods stores

Share your experiences!
Have you tried running a fishing or boating promotion? Was it successful? Do you have any other ideas? Post them as a comment and let’s increase ad sales together.