Monday, May 11, 2009

Camping is one of the most common vacation activities in America. According to the Travel Industry Association, "one third of U.S. adults say they have gone on a camping vacation in the past five years." With the weather getting nicer and summer approaching, people will be heading back out to the campgrounds. Your publication can use the upcoming season to promote the world of camping.

Ad/Promotion Ideas:
• Promote a contest for people’s most interesting camping photograph or funniest camping story.
• Design an area map with locations and contact information for all the local camping destinations sponsoring the map.
• Build an ad series featuring tips on eco-friendly camping activities.
• Create a camping special section. Check out our camping special section content for articles and ideas.

Businesses to Contact:
• Campgrounds
• State or national parks
• Forest preserves
• Camping supply stores
• RV retailers
• Sporting goods stores
• Summer camps
• Grocery stores
• Pharmacies

Share your experiences!
Have you tried promotions dealing with camping? Was it successful? Do you have any other ideas? Post them as a comment and let’s increase ad sales together.

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