July is Make a Difference to Children Month. Renowned child psychologist Dr. Haim Ginott once said, “Children are like wet cement. Whatever falls on them makes an impression.” The aim of Make a Difference to Children Month is to recognize the positive changes adults can make in a child’s life. Use this month-long event to show how your community is helping in these efforts.Ad/Promotion Ideas:
• Feature a special section with stories about local residents who have made a difference to a child.
• Create a sponsored ad series with tips on activities to do with children to create a positive influence.
• Design a coupon page with discounted activities for children.
• Build an ad directory of volunteer opportunities for organizations and programs helping disadvantaged children.
• Promote a local sponsored food drive for low-income families with kids.
Businesses to Contact:
• Children’s organizations
• Churches with youth programs
• After school programs
• Youth mentoring programs
• Recreation centers
• Summer camps
• Day care centers
• Adoption centers
• Hospitals
• Parks
• Youth sports
• Businesses with activities and programs for children
Share your experiences!
Have you tried running a promotion on helping children? Was it successful? Do you have any other ideas? Post them as a comment and let’s increase ad sales together.
Last fall our small newspaper published "Protecting Our Children," a tabloid with stories and tips about helping children avoid drug use, abduction, smoking, internet dangers, etc. We sold advertising to local agencies police and sheriff, Red Cross, and also to businesses Hospitals, day care centers, drug counselors, etc. We did very well, and plan to do the same project this fall.
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