August is American Adventures Month. People are encouraged to break free of their routines during this month and explore the Americas, discovering new possibilities along the way. Your publication can utilize this exciting opportunity to assist tourists in planning their adventures. According to a study by the Adventure Travel Trade Association, recent years have hosted significant growth in activities like biking, diving, sailing, surfing and cruising—all common forms of adventure travel. Now, more than ever, travelers from all walks of life can benefit from helpful advertisements when hunting for adventure.Ad/Promotion Ideas:
• Create an adventure travel special section featuring different adventure activities.
• Feature a weekly sponsored article about an adventure activity.
• Have a travel agency sponsor an ad series for adventure travel destinations in the Americas.
• Include a sponsored series of adventure vacation stories.
• Design a signature ad for travel accessories and equipment.
Businesses to Contact:
• Travel agents
• Rental car/RV companies
• Train lines
• Parks and recreational facilities
• Campgrounds
• Bike shops
• Sporting goods stores
• Pharmacies & grocery stores
Share your experiences!
Have you tried running an adventure promotion? Was it successful? Do you have any other ideas? Post them as a comment and let’s increase ad sales together.
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