October 5-11 is Financial Planning Week. More than ever, careful financial planning plays a crucial role in achieving one’s goals and dreams. The Federal Reserve reports that as of July 2008, household debt amounted to $13.8 trillion. Your publication can help direct community members to qualified professionals who can prevent and eliminate debt throughout all stages of life.Ad/Promotion Ideas:
• In the business section of your publication, include a “local resources” corner highlighting events, seminars and businesses.
• Feature a weekly or daily tip on how to save money, sponsored by a relevant institution.
• Publish a special section targeting the local surroundings and providing key information on categories like retirement, college, taxes, marriage, death, etc.
• Create a “problems and solutions” section explaining what to do and where to go for assistance with financial issues.
Businesses to Contact:
• Banks and other creditors
• Financial planners
• Insurance companies
• Accountants
• Stock trading companies
• Real estate brokers
• College admissions directors
Share your experiences!
Have you tried a financial planning advertising campaign? Was it successful? Do you have any other ideas? Post them as a comment and let’s increase ad sales together.
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