Ad Ideas for March: Credit Education Month

Give your advertisers some “credit” in March!
Credit is an important and powerful part of American’s financial freedom. From the time young adults enter college, they have started a credit history that will follow them throughout their lifetime. Credit scores are used now more than ever to gauge an individual’s financial credit stability when it comes to loans, insurance rates, even renting situations and employment opportunities. Help local businesses educate and advertise to consumers as to the benefits of good credit scores and how they relate to any financial-related business they may need to conduct.


Ad/Promotion Ideas:

• Create a special section on financial education with advice on all credit-related topics from local businesses.
• Create a signature ad for lenders, banks, law firms, insurance companies and financial planning institutions.
• Sponsor a “Credit Fair” inviting pertinent advertisers to attend and publicize it with an ad listing their logos.

Businesses to Contact:

• Banks
• Lenders
• Law firms
• Credit counseling agencies
• Social service agencies that offer credit counseling
• Tax preparers
• Financial planners
• Insurance companies
• Mortgage companies
• Car dealers

October 5-11 is Financial Planning Week. More than ever, careful financial planning plays a crucial role in achieving one’s goals and dreams. The Federal Reserve reports that as of July 2008, household debt amounted to $13.8 trillion. Your publication can help direct community members to qualified professionals who can prevent and eliminate debt throughout all stages of life.

Ad/Promotion Ideas:
• In the business section of your publication, include a “local resources” corner highlighting events, seminars and businesses.
• Feature a weekly or daily tip on how to save money, sponsored by a relevant institution.
• Publish a special section targeting the local surroundings and providing key information on categories like retirement, college, taxes, marriage, death, etc.
• Create a “problems and solutions” section explaining what to do and where to go for assistance with financial issues.

Businesses to Contact:
• Banks and other creditors
• Financial planners
• Insurance companies
• Accountants
• Stock trading companies
• Real estate brokers
• College admissions directors

Share your experiences!
Have you tried a financial planning advertising campaign? Was it successful? Do you have any other ideas? Post them as a comment and let’s increase ad sales together.