Tuesday, March 23, 2010

Selling Military Appreciation in May

May is Military Appreciation Month. May celebrates the service of people enlisted in or retired from our armed forces and also includes specific holidays, like Armed Forces Day on the 15 and Memorial Day on the 30.

Ad/Promotion Ideas:
  • Design a signature ad recognizing those who've served.
  • Create a military trivia contest with ad space. Feature trivia questions each week/day in the paper and allow readers to send in their answers to be entered into a prize raffle.
  • Sell Memorial Day tributes to local businesses.
  • Design a signature ad featuring discounts or coupons for military veterans.
  • Create a special section honoring our troops, fallen soldiers and those who've served.
  • Create a vendor section by partnering with your local military branches to feature articles about career paths in the military, current innovations beneficial to the military, the everyday lives of the men and women who are deployed, etc.

Businesses to Contact:
  • Military recruitment offices
  • Veteran organizations
  • Community organizations
  • Local businesses wanting to celebrate or honor the military
  • Businesses offering Memorial Day sales

Share your experiences!
Have you tried running a promotion in support of the military? Was it successful? We would love to hear any other ideas you may have. Post them as a comment and let’s increase ad sales together.

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