Create an ad that’s “for the birds”! The month of February usually brings thoughts of love…and winter. Put those two sentiments together, add some fine feathered friends and you have everything you need to celebrate National Bird-Feeding Month. Originating in 1994, this national event was created to advance and publicize the wild bird feeding and watching hobby. According to the U.S. Fish and Wildlife Service, bird watching has exploded into the No. 1 sport in North America, with nearly 51.3 million birders in the U.S. alone.
Capitalize on this short month by building a nest of advertising ideas, such as:
- Design a signature ad consisting of different bird-related businesses
- Design a special section around bird watching and feeding, including facts about the different species and types of birdhouses and feeders.
- Encourage wildlife, pet and hardware stores to run ads promoting specials on bird-feeding items in February.
- Pitch a bird photography contest ad to a local camera shop with winners to be published in a future edition of your newspaper.
Businesses to target:
- Bird Seed Shops
- Wildlife Stores
- Camping Stores
- Pet Stores
- Hardware/Home Improvement Stores
- Forest Preserves
- Local Nature Centers
- Wild Bird Centers
- Camera Stores
No comments:
Post a Comment