Ad Ideas for March: Sleep

Get some “zzzzzzzs” during National Sleep Awareness Week

It’s a consensus. The majority of American adults don’t get the recommended seven to eight hours of sleep a night. And at least 40 million Americans suffer from some sort of sleep disorder, including insomnia, sleep apnea, restless leg syndrome and narcolepsy.

The National Sleep Foundation is waking up the public with an annual public education and awareness campaign March 7–13, 2011, to promote the benefits—both to our mental and physical health—of a good night’s sleep. They offer these tips:

• Maintain a regular schedule for sleep and wake times.
• Establish a regular bedtime routine.
• Create a dark, comfortable and quiet sleeping environment.
• Use your bedroom only for sleep.
• Sleep on a comfortable mattress and pillow.
• Finish eating at least two to three hours before bedtime.
• Exercise regularly.
• Avoid caffeine, nicotine and alcohol close to bedtime.

Ad/Promotion Ideas:

• Create a signature ad featuring related businesses and physicians specializing in sleep disorders and therapies.
• Create a special section outlining sleep tips, fun facts about sleep and common misconceptions.
• Encourage related businesses to submit a “sleep tip of the day” and offer special promotions during National Sleep Awareness Week.

Businesses to Contact:

• Bed stores
• Mattress dealers
• Physicians specializing in sleep disorders and therapies
• Furniture stores
• Gyms and health clubs
• Sporting goods and exercise equipment stores
• Spas and other relaxation facilities
• Health food stores